Brussels Airlines has changed its corporate identity

Created on 25.11.2021 12:16

The Belgian national Brussels Airlines (part of the Lufthansa Group) has rebranded itself in order to complete the restructuring process and to underline its positioning as a "customer friendly airline".

According to Peter Gerber, the President of Brussels Airlines, the restructuring program focused on a client-oriented approach, digitalization and sustainable development. He describes the new identity as modern approach, meeting the spirit of the present time. The new Brussels Airlines will be introduced gradually as the aircraft liveries and cabins are updated.

For example, company offers a free baggage limit, an opportunity for passengers traveling together to choose neighboring seats without additional payment, and round-the-clock customer support. The corporate identity also emphasizes the Belgian culture and specialization in African destinations.

2219 views