How has the pandemic affected the global airlines?

Created on 13.08.2021 09:21

The total value of the 50 most expensive airline brands fell by a third ($ 35 billion), as reported by the business information center Kapital.kz with reference to the Brand Finance Airlines 50 2021.

According to Brand Finance, the total value of 50 airline brands has been reduced from $ 108.6 billion (2020) to $ 72.9 billion (2021). This segment has become one of the worst section affected by the COVID-19 pandemic since the international traffic has been almost completely suspended. The International Air Transport Association (IATA) suppose that global passenger traffic will be restored to pre-pandemic level no earlier than 2024.

“Low-cost airlines will be able to recover their figures in the future. As predicted, brand value has fallen sharply in all directions. Since the market recovery is closely related to vaccination rates, we would oversee that short-haul carriers will be recovered faster than long-haul carriers”, said Savio D'Souza, Director of Valuation for Brand Finance.

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