The airline filmed an advertisement at the top of the tallest building in the world

Created on 12.08.2021 11:12

Emirates airline filmed an advertisement at the top of the world's most knowledgeable building Burj Khalifa in Dubai, starring an airline flight attendant. The woman was chosen among the volunteers who ventured to climb 828 meters above the ground. The idea of ​​the video is that the camera captures the signs with advertising slogans that are replaced by the flight attendant, then moving away and showing the airline employee against the background of the Dubai skyline.

Emirates notes that the advertisement was filmed without special effects and green backgrounds. Preliminary training was held in the hangar, involving a parachute jumping instructor. A special version of the uniform was designed for the video through which three safety cables were imperceptibly pulled at once. Two of them were fixed to the top of the building, one more to a special platform with a pole that was built specifically for advertising.

To climb to the top of the building, the film crew needed a 1 hour and 15 minutes. Filming was operated by one drone for 5 hours. During this time, the crew had managed to shoot advertising campaigns for several markets. The first video will be shown in the UK, dedicated to the fact that the country has softened the travel conditions from the UAE.

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